DJ ALA cherishes his experience, which dates back to 1989, as a messenger and a conscientious motivator of
the crowd. Although his eclectic taste allowed him to master his skills in hip-hop, funk, and house formats, ALA
insists his passion is rooted from a musical influence molded from icons such as Stevie Wonder, EWF, and Prince.
Yet, as with any worthy endeavor, ALA always strived to redefine his musical identity and in the late 90's
discovered an affinity for the powerful music of the underground. DJ's such as Tony Humphries, Blaze, Masters at
Work, and other influential House notables became sources of inspiration for ALA's sound. His soulful collections,
Mar Del Sol and G Lounge, brought international attention to this groove master as each compilation was aired
on regular top 10 rotation on many streaming radio stations around the world in 2003. It is his signature sound
that he hopes will take listeners in a journey from a funky frenzy to a deep, sexy, & soulful euphoria.
Determined to spread the love, ALA created djala.com in 2003 and established collaborations with
ilovehousemusic.com and KhaiMar Music. Soon thereafter, he, along with his business partner, Brian Cabalic,
started a Thursday night called “Urge” at the legendary Rich's and hosted a monthly show on the Planetsoul
Network called “Dive” hich evolved into a Thursday night regular in San Diego’s famous Gaslamp Quarter.
With these events, ALA has been instrumental in bringing world-renowned talent to San Diego, which gave him
the opportunity to play alongside such House luminaries as Roy Davis Jr., Jask, Louie Vega, Marques Wyatt,
Julius Papp, jojoflores, Mr. V, Alix Alvarez, Halo, Arnold Jarvis, Mark Grant, Tortured Soul, Miguel Migs, and more.
In 2005, ALA was invited to head the Entertainment Content division of Undefeated Recordings, in which ALA
was also responsible for the weekly Undefeated Sessions radio show. The two year stint with Undefeated
allowed him to interact with some of the biggest names in the industry while learning the basics of running a
booking agency and label. ALA has taken this experience and his entrepreneurial drive to start his own
company, DIVE MUSIC, which sets stage for music, radio, and club events in 2008 and beyond.
ALA’s ability to move the crowd earned him invitations to play across the globe. He has frequently played at
Franky Boissy’s “Better Days” night at Pink (San Francisco) and Dragon (Hermosa Beach) and has graced the
decks of many notable hotposts around the country such as Balance @ King-King (LA), APT (NYC), Hyde Park
Café (Tampa), Karu & Y (Miami), and Home (Las Vegas) to name a few. He even once showcased his sexy
grooves at the grotto of the Playboy Mansion. On the heels of his popular Dive Radio show, this jetsettin DJ has
recently taken the international stage with successful gigs in Manila, Boracay Island, Amsterdam, Montreal,
Brasil, Bordeaux, France and even headlined at the infamous club Djoon in Paris in 2006. Back home, ALA is an
integral part of San Diego’s evolving club scene with regular gigs at some of the city’s top spots like Jade
Theater, Aubergine, Bar Dynamite, Thin, and Airport Lounge. Yet with such a hectic schedule, he still holds
down one of the longest running deep house nights in San Diego, DIVE, every Thursday at Candelas Lounge,
where you can catch him spinning his token deep soulful sounds with regular guests from around the world.
